The examples below show how a campaign can be structured. Titles, authors, figures and outcomes are illustrative placeholders until replaced with permissioned client work.
The challenge. Strong creative foundations but limited online visibility and no coordinated strategy.
The strategy. Amazon listing optimization, targeted ads, family and gaming influencer outreach and a social awareness campaign aimed at parents of 8 to 13 year olds.
The challenge. A highly anticipated title that needed pre-release momentum and new readers beyond an established base.
The strategy. A Goodreads promotion, literary influencer and blogger outreach, targeted Facebook and Instagram ads and a build-up social campaign.
Reporting can include reach, engagement, click-through, conversion, listing visibility, review momentum and campaign efficiency.
Where readers find the book and which channels are creating attention.
What readers do next: click, follow, review, enquire or buy.
Which message, audience and creative deserve more investment.
Bring the book, the ambition and the audience you want to reach. We’ll help shape the next move.
